LCR Local Visitor Economy Partnership Board 

Children playing at New Brighton Perch Rock

Local Visitor Economy Partnership

In April 2023, VisitEngland approved the Liverpool City Region to be one of the first Local Visitor Economy Partnerships (LVEPs) in the country. The LVEP provides an important opportunity to collaborate between local government, tourism organisations, business associations, and key stakeholders dedicated to promoting and enhancing the city region’s visitor economy.  

The Liverpool City Region’s visitor economy is a vital component of the region’s overall economic fabric. From its rich cultural heritage and iconic landmarks, waterfront and beaches to its vibrant arts and music scene and world-class sporting events, the city region has become a must-visit destination for visitors from around the globe. The LVEP board will be instrumental in harnessing this potential and shaping a strategic vision for the future and deliver the region’s Destination Management Plan. 

The overarching purpose of the Liverpool City Region LVEP is to: 

  • To influence policy, stimulate economic growth, productivity and competitiveness whilst supporting the Liverpool City Region in its ambitions for inclusive growth and sustainability.  


  • Strengthen public-private sector partnership arrangements to provide leadership and management of the Liverpool City Region as a destination. 
  • Promote the city region at national and international levels, raising visibility, attraction, driving tourism growth, and supporting inward investment activity. 
  • Maximise the contribution of the visitor economy to wider placemaking, levelling up and economic growth.   
  • Help shape and deliver national strategy and activities through enhanced strategic relationships with VisitEngland, Department for Culture, Media and Sport (DCMS) and wider government. 
  • Focus on key priority areas for the visitor economy sector. 


The LVEP Board is Chaired by Lord Tony Hall, Baron Hall of Birkenhead, CBE, and Director General of the BBC from 2013 – 2020. The Board Chair, or his nominated representative, will also sit on the Business and Enterprise Board  

LCR Economy in Numbers

Visitor Economy worth over £5bn

Employs over 51,000 people

Over 55m visitors to LCR (2022)

Board members

The LVEP Board is comprised of 14 members broadly representing the LCR visitor economy sector including public representatives and co-opted members to include additional areas of expertise.

Lord Hall Headshot

Lord Hall


Baron Hall of Birkenhead

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Donna's headshot.

Donna Howitt

Deputy Chair & Retail Representative

Place Strategy Director at Liverpool ONE

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Alan's headshot.

Alan Adams

Major Attraction Representative

General Manager of Southport Flower Show and Victoria Park Events


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Paul's headshot.

Paul Askew

Culinary Arts Representative

CEO & Chef Patron Art School

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Clare's headshot.

Clare Briegal

Sport Representative

Chair of Sport Liverpool

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Harry's headshot.

Cllr Harry Doyle

Cabinet Member for Health, Wellbeing & Culture Liverpool City Council

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Faye's headshot.

Faye Dyer

Business Events Representative

CEO of The ACC Liverpool Group

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Kate's headshot.

Cllr Kate Groucutt

Cabinet Member for Economy, Business & Skills on St Helens Borough Council

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Peter's headshot.

Peter Hampson

Sefton DMO Representative

Chair of Marketing Southport

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Madeline's headshot.

Madeline Heneghan

Culture Representative

Co Director at Writing on the Wall

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John's headshot.

John Hughes

Night-time Economy Representative

Chair Liverpool Night Life CIC

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Howard's headshot.

Howard Lewis

Accommodation Representative

General Manager of the Novotel Liverpool Paddington Village

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Eunice headshot

Eunice Obianagha

Music Representative

Founder, Enspire Management/Head of Diversity, UK Music

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Barrington Paul Robinson headshot

Barrington Paul Robinson

Film & TV Representative

Film & TV Producer, REDBAG PICTURES Limited


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