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“We need a revolution in the way we live our lives and get about” – Metro Mayor launches major new campaign to ditch the car for short journeys
METRO Mayor Steve Rotheram today launched a major campaign urging people to ditch their cars for short journeys – for the sake of the planet and their health.
The newly re-elected Mayor called for a ‘revolution in the way people live their lives’ as he put walking and cycling on an equal footing with trains and buses.
The move is a key part of Mayor Rotheram’s election pledge to deliver a fully-integrated London-style Transport System serving the Liverpool City Region.
To encourage motorists to leave their cars at home, the Liverpool City Region Combined Authority is investing £30m in a 600km Active Travel network of cycle paths and walkways.
Reducing an over-reliance on cars is crucial to hitting the Liverpool City Region’s target of being carbon-neutral by 2040.
Carbon emissions would fall by 130,000 tons a year if every person in the Liverpool City Region swapped just two short car journeys a week for a bike ride or a walk. That’s the same amount of carbon produced each year by a population the size of Huyton.
Launching a joint campaign with the ECHO, Mayor Rotheram said:
More than half of journeys in the Liverpool City Region are short, but most are taken by car – fuelling a rise in carbon emissions from transport.
During lockdown, tens of thousands of people joined an Active Travel revolution – with many finding it good for their physical and mental health. Two thirds said they expected to continue walking and cycling after lockdown.
The new campaign, under the slogan ‘The Best Vehicle For Short Journeys Is YOU’, will encourage the City Region’s 1.6m people – to walk, cycle, use a handbike or push a buggy for short journeys.
Naheed Tahir, 53 of Mossley Hill whose feet feature as part of the new campaign, said:
Next time you’re to travelling to work, taking the kids to school or meeting up with friends and family, think about whether the best vehicle for the journey might be you.
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