Northern musicians are to get vital new support to reach international audiences under a new programme to amplify their talent worldwide.

Liverpool City Region Combined Authority, Tees Valley Combined Authority and the North East Combined Authority have agreed a proposal to create a Northern Music Export Office.

The initiative – announced at the SXSW Festival in Austin, Texas – is designed to accelerate the international growth of the North’s thriving music scene and provide national and international touring support, as well as export opportunities for professionals and showcases.

With conversations already underway to expand the support to artists and professionals across other parts of the north, this strategic collaboration will provide key support to local artists, music businesses, and talent, helping them reach global markets and establish a lasting international presence.

The Northern Music Export Office will offer both national and international touring grants, targeted resources, mentorship, and export-ready development programs to ensure that the North’s Music sector is well-equipped for success on the world stage.

The initiative will focus on increasing the global visibility of the region’s music sector, driving exports, facilitating international opportunities, and supporting the growth of emerging music talent.

By fostering connections with key international music networks, the office aims to establish the North as a major player in the global music industry.

Liverpool City Region Mayor Steve Rotheram said:

“From the Beatles to the Real Thing and many more, music has always been part of the fabric of the Liverpool City Region – it’s woven into our identity. We’re renowned, not just in the UK, but globally, for the talent that we produce.

“From grassroots investment in the next generation of musical superstars through our Sound! Music Hub, to hosting Eurovision and some of the world’s biggest headliners in the UNESCO City of Music, Liverpool, we are cementing our region’s cultural legacy and its future on the world stage.

“The new Northern Music Export Office is set to provide fantastic opportunities for artists in our region and help put them in the spotlight where they belong.”

The Northern Music Export Office will offer a range of services, including export training, global showcase opportunities, advice on international touring, and access to funding and grants.

With a focus on connecting local talent to both national and global audiences, the office will also facilitate international networking and partnerships with music industry professionals worldwide.

Mick Ross, CEO of Generator NE said:

“Music is an essential part of the North’s cultural identity, and we are thrilled to see this initiative developed. The Northern Music Export Office will provide invaluable support to our artists, helping them access international markets, grow their careers, and showcase their talent to the world, whilst recognising the need for national tour support for artists.”

Tees Valley Mayor Ben Houchen said:

“We have incredible talent across our region and we want to have the very best support to allow these fantastic artists to achieve their potential.

“The new Export Office will provide vital backing to bring Teesside artists to a global audience and further demonstrate how we are leading the way in providing innovative support across a wide range of industries.”

North East Mayor Kim McGuinness said:

“I want to see a new generation of home grown-talent North East Talent find its place on the world stage.

“We have so many great young musicians here in our region, and this new Export Office builds on our success in bringing the MOBO awards to Newcastle and attracting a major label recording studio to the region, opening the door to real opportunities for them.”

Generator North East and its partners are already working closely with global music export agencies and international industry partners to create valuable opportunities for regional artists and businesses. Through this partnership, the Northern Music Export Office will position the North as a global hub for music innovation and creativity, with the hope to bring in other Combined Authorities in 2025.