What we mean by culture and creativity?
Culture is not just something done by professionals for audiences – it is any creative activity that brings people together within their communities, whether real or virtual. It includes voluntary and community based social activity, researchers and businesses who use creative approaches that are innovative and transformational, as well as those involved in the creation and delivery of professional arts and cultural events and performances. Nominations for these awards can include an individual, organisation, business, group or partnership that, has demonstrated outstanding creative achievement through cultural activity at a local, Borough or Liverpool City Region level.
Part of the Metro Mayor’s Percent for Culture initiative, the awards were created to recognise the value and power for change that the arts, cultural and creative sector can bring in reinforcing the City Region as one of the most vibrant and exciting places to live, work, study, visit or do business.