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Europe’s leading e-scooter operator, Voi, has celebrated its first anniversary of launching in Liverpool last October.
The trial scheme which is delivered in partnership with the Liverpool City Region Combined Authority and Liverpool City Council has proven to be one of the most popular and successful in Europe. In recognition of this, the e-scooter trial extends until March 2022.
The icing on Voi’s birthday cake is that a recent user survey showed 42% of Liverpool’s rented e-scooter users have replaced a car journey as a result of having access to this shared micromoblity scheme.
Like many towns and cities across the UK and Europe, the city has welcomed the region’s transition to a new, convenient and low-carbon way to travel. Seven in ten of Voi users in Liverpool say e-scooters have made it easier to move around the city. In addition, 72% of riders in Liverpool say they use e-scooters regularly, many to have easier access to public transport.
Today’s celebration is recognition of Voi’s commitment to working closely with the local police, Liverpool City Council and Liverpool City Region Combined Authority over the last 12 months, introducing measures which place education around safety, parking, and sustainability at the forefront of the e-scooter experience.
For example, Voi invested in new parking bays and introduced city-wide mandatory parking zones to prevent street clutter, while also collaborating with the Royal National Institute of Blind People (RNIB), and other disability organisations, to ensure these parking facilities are visible to protect vulnerable people.
As a result of this vote of confidence, Voi has nicknamed the city ‘LiVoipool’ for making shared micromobility an important part of everyday life in the region.
Jack Samler, General Manager at Voi UK and Ireland, said:
Making e-scooters accessible to all is also part of Voi’s inclusivity strategy, and it welcomes the recent collaboration with Google Maps, which enables people to plan a multimodal trip using Voi e-scooters. Indeed, sustainability, accessibility and affordability are three of the main reasons why Liverpudlians are opting for Voi e-scooters and, as it moves into its second year of operation, Voi will continue to build on making cities better places for everyone to live.
Liverpudlian Voi user Patrick Regan, 51, who works in IT said:
One of the big highlights of the last year for Voi was being able to offer free Day Passes to NHS staff and emergency workers during lockdown. During this period, over 175,000 rides were taken for free in the region. As part of its ongoing inclusivity and social equity policy, Voi continues to offer discounts for those on low income, vOI 4 all, NHS and emergency service workers, Voi 4 heroes and other discounted passes.
In addition, Voi is offering new students in the city, and those who are new to Voi, 50% off a Voi Day Pass. They just need to add the code STUDENTSUK50 to the Voi wallet before their first ride (see terms and conditions below).
Stephanie Fox, a 36 year old holistic therapist said:
Liam Robinson, Transport portfolio holder for the Liverpool City Region Combined Authority said:
Cllr Dan Barrington, Cabinet Member for Climate Change and Environment at Liverpool City Council said:
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