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Plans to revitalise the International Business Festival have been announced today by the Liverpool City Region Combined Authority.
A report to be considered next week by the Combined Authority recommends that a delivery partner be commissioned to deliver a new-look festival, delivered across multiple venues around the city region.
The festival would also feature a “good business” concept, developed following a creative design exercise, exploring how businesses can maximise social benefits, with a focus on engaging local residents and organisations, as well as attracting an international business audience.
Speaking about the recommendations, Steve Rotheram, Metro Mayor of the Liverpool City Region, said:
Asif Hamid MBE, Portfolio Holder for Business Support and Brexit, said:
The proposal going to the Combined Authority’s September meeting would see an investment of up to £3m to deliver the 2020 festival.
Previous festivals in 2014, 2016 and 2018 attracted tens of thousands of business people from more than 100 countries and generated hundreds of millions of pounds of investment for UK firms.
Delivery of an international business festival in 2020 forms part of the Liverpool City Region’s devolution agreement with central government.
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