“Culture and the creative arts are an incredibly important part of our identity. Whether it’s our museums, art galleries, theatres or our music, they all provide huge benefits, from bringing people together to enjoy once-in-a-lifetime events, getting involved in creative activities, and encouraging people to visit the city region for the first (and not the last) time. We are hugely proud of our cultural heritage and want to celebrate what makes all of our areas special to the people who live and work within them.”